With supply chain challenges and the ongoing global pandemic regularly introducing new obstacles, sales and marketing professionals must continue to move at the speed of business regardless of where they currently work. According to McKinsey, our new way of working during the pandemic inspired ten years of digital innovation in three months. To ensure no opportunities are missed in this rapidly changing landscape, sales and marketing teams need data to unearth new, actionable insights that they can use to identify in-market prospects and customers at scale. Over three-fourths of CEOs say that marketing leaders are the key to driving future growth. But they can't do it alone – technology will be an essential component fostering that progression.

I joined Infosys in June of 2019. The reason I came here is that we have the unique intersection of being able to build an executable strategy. Many services firms love to do strategy work and then fail at execution. Some are great at execution but make everything about price. What drew me to Infosys is that we make it about realized value.

I am the CEO and Co-founder of Pricefx and I started the company because I saw a huge opportunity in the Pricing software industry. I had been in the software business for over 20 years already with 5 years in Pricing software. I knew that the industry had to change to meet the evolving needs of businesses. I wasn't only focused on what was important at that time, I knew I had to build something that would grow and change with the future. Existing pricing solutions at the time were expensive and only offered on-premise installations that did not meet the needs of a business needing to act fast – in fact, some of those first-generation solutions took years to implement.

"Machine Learning excels at taking all rich signals, detecting patterns within them, and providing algorithms to optimize outcomes to the desired target.

We wanted to better understand CMOs' perceptions around the value of SEM and the strategic role it plays in driving growth for the enterprise. We know that SEM makes up the largest Digital Marketing budget line for CMOs, but globally ROI metrics have dipped – indicating evolving needs for both CMOs and consumers when it comes to this function. If we can understand where their gaps exist, as applied to SEM, we can help the CMO build a stronger Marketing portfolio. As advertisers become more demanding, the cadence with which their data refreshes need to be met is picking up, hence the Search Console updates. However, even with fresher data, this update still doesn't address why something may be happening and how to fix it.